Educational guide
IDENTIFYING DATA 2017_18
Subject SALES MANAGEMENT Code 00511041
Study programme
G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors Credit. Type Year Period
6 Compulsory Fourth First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
MARTÍNEZ ALONSO , ALFONSO
E-mail amara@unileon.es
nmunm@unileon.es
Lecturers
MARTÍNEZ ALONSO , ALFONSO
MUÑIZ MARTÍNEZ , NORBERTO
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO

Competencias
Code  
A16270
A16277
B5091
B5099
B5105
B5107
C5

Learning aims
Competences
B5099
B5107
 C5
A16277
 B5091
A16270
B5105

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
55 50 105
 
6 20 26
0 9 9
 
Lecture 0 0 0
 
Mixed tests 4 0 4
6 0 6
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 80%
20%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic , , ,
SANTESMASES MESTRE, M.; MERINO SANZ, M.J.; SÁNCHEZ HERRERA, J. y PINTADO BLANCO, T. , Fundamentos de marketing, Pirámide, 2009
ROMÁN, S.; KÜSTER, I. , Gestión de la venta personal y de los equipos comerciales, Paraninfo, 2014

Complementary


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002
PRODUCT MARKETING AND PRICING / 00511024