Educational guide
IDENTIFYING DATA							2022_23
Subject	SALES MANAGEMENT					Code	00511041
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	MARTÍNEZ ALONSO , ALFONSO				E-mail	amara@unileon.es nmunm@unileon.es
Lecturers	MARTÍNEZ ALONSO , ALFONSO MUÑIZ MARTÍNEZ , NORBERTO
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO

Competencias

Code
A16270
A16277
B5091
B5099
B5105
B5107
C5

Learning aims

	Competences
		B5099 B5107	C5
	A16277	B5091
	A16270
		B5105

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	55	50	105
	6	20	26
	0	9	9
Lecture	0	0	0
Mixed tests	4	0	4
	6	0	6
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		80%
		20%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	, , , SANTESMASES MESTRE, M.; MERINO SANZ, M.J.; SÁNCHEZ HERRERA, J. y PINTADO BLANCO, T. , Fundamentos de marketing, Pirámide, 2009 ROMÁN, S.; KÜSTER, I. , Gestión de la venta personal y de los equipos comerciales, Paraninfo, 2014
Complementary

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 PRODUCT MARKETING AND PRICING / 00511024