Educational guide
IDENTIFYING DATA							2017_18
Subject	STRATEGIC MARKETING					Code	00511042
Study programme	G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	VÁZQUEZ BURGUETE , JOSÉ LUIS				E-mail	jlvazb@unileon.es dabrp@unileon.es
Lecturers	VÁZQUEZ BURGUETE , JOSÉ LUIS ABRIL PEREZ, DAVID
Web	http://
General description	This subject aims to provide the student with an overview in order to understand the global action regarding the different marketing strategic policies and actions from a theoretical and practical view.
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Secretario DIREC.Y ECONOMIA DE LA EMPRESA LLAMAS ALONSO , MARíA ROSA Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO

Competencias

Code
A16270
A16275
A16277
B5092
B5095
B5096
B5098
B5103
B5105
B5106

Learning aims

	Competences
	A16270 A16275 A16277	B5095 B5096
		B5105
		B5098 B5103
		B5092 B5106

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
	6	0	6
Mixed tests	4	0	4
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
		Supondrá el 20% de la calificación de la asignatura.
Mixed tests		Supondrá el 50% de la calificación de la asignatura.
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	tler, P.; Lane, K.; Cámara, D. y Mollá, A. (2012, 14ª ed.), Dirección de Marketing, Pearson Prentice-Hall, Madrid Munuera Alemán, J.L. y Rodríguez Escudero, A.I. (2012, 2ª ed.), Estrategias de marketing. Un enfoque basado en el proceso de dirección, ESIC, Madrid
Complementary	Munuera Alemán, J.L. y Rodríguez Escudero, A.I., dirs. (2006), Estrategias de marketing. De la teoría a la práctica, ESIC, Madrid Marín Sánchez, C.E. y Pérez Cabañero, C. (2008), Fundamentos de marketing estratégico, Delta Publicaciones, Madrid Olcese, A.; Rodríguez, M.A. y Alfaro, J. (2008), Manual de la empresa responsable y sostenible, McGraw-Hill, Madrid Belz, F.M., Peattie K. y Galí J.M., Marketing de sostenibilidad, Profit, Barcelona

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 CONSUMER BEHAVIOUR / 00511011 QUANTITATIVE TECHNIQUES IN MARKET RESEARCH / 00511020 MARKET RESEARCH APPLICATIONS / 00511022 SALES PROMOTION MARKETING / 00511023 PRODUCT MARKETING AND PRICING / 00511024 CROSS-CULTURAL MARKET RESEARCH / 00511026 COMMERCIAL DISTRIBUTION MARKETING / 00511027