Educational guide
IDENTIFYING DATA							2022_23
Subject	STRATEGIC MARKETING					Code	00511042
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	VÁZQUEZ BURGUETE , JOSÉ LUIS				E-mail	jlvazb@unileon.es dabrp@unileon.es
Lecturers	VÁZQUEZ BURGUETE , JOSÉ LUIS ABRIL PEREZ, DAVID
Web	http://
General description	This subject aims to provide the student with an overview in order to understand the global action regarding the different marketing strategic policies and actions from a theoretical and practical view.
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO

Competencias

Code
A16270
A16275
A16277
B5092
B5095
B5096
B5098
B5103
B5105
B5106

Learning aims

	Competences
	A16270 A16275 A16277	B5095 B5096
		B5105
		B5098 B5103
		B5092 B5106

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
	6	0	6
Mixed tests	4	0	4
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
		Supondrá el 20% de la calificación de la asignatura.
Mixed tests		Supondrá el 50% de la calificación de la asignatura.
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	tler P, Lane K (2016, 15ª ed.), Dirección de Marketing, Pearson, Madrid Munuera Alemán JL, Rodríguez Escudero AI (2012, 2ª ed.), Estrategias de marketing. Un enfoque basado en el proceso de dirección, ESIC, Madrid
Complementary	Munuera Alemán JL, Rodríguez Escudero AI dirs. (2006), Estrategias de marketing. De la teoría a la práctica, ESIC, Madrid Marín Sánchez CE, Pérez Cabañero C (2007), Fundamentos de marketing estratégico, Delta, Madrid Olcese A, Rodríguez MA, Alfaro J (2008), Manual de la empresa responsable y sostenible, McGraw-Hill, Madrid Belz FM, Peattie K, Galí JM, Marketing de sostenibilidad, Profit, Barcelona

Recommendations

Subjects that it is recommended to have taken before

PRINCIPLES OF MARKETING / 00511002 CONSUMER BEHAVIOUR / 00511011 QUANTITATIVE TECHNIQUES IN MARKET RESEARCH / 00511020 MARKET RESEARCH APPLICATIONS / 00511022 SALES PROMOTION MARKETING / 00511023 PRODUCT MARKETING AND PRICING / 00511024 CROSS-CULTURAL MARKET RESEARCH / 00511026 COMMERCIAL DISTRIBUTION MARKETING / 00511027