Educational guide
IDENTIFYING DATA							2017_18
Subject	MARKETING IN EMERGING SECTORS					Code	00511043
Study programme	G.MARKETING E INVESTIGACIóN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	MARTINEZ FERNANDEZ , ALBERTO				E-mail	amarf@unileon.es jcenm@unileon.es
Lecturers	CENTENO MIELGO , JOSE MARIO MARTINEZ FERNANDEZ , ALBERTO
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA

Competencias

Code
A16270
A16277
B5092
B5095
B5096
B5104
B5111

Learning aims

	Competences
	A16270	B5095 B5104
	A16270	B5096 B5104
	A16277	B5096 B5111
	A16277	B5092 B5111

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
Mixed tests	2	0	2
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		60%
		30-40%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Aguirre García, M.S., Marketing en sectores específicos , PIRÁMIDE, 2000 Cubillo Pinilla, J.M; Cerviño Fernández, J., , Marketing sectorial, ESIC, 2008
Complementary	Balas Lara, Montserrat, La gestión de la comunicación en el Tercer Sector Cómo mejorar la imagen de las ONG, ESIC Editorial, 2012 Calomarde, J.V. , Marketing ecológico, PIRÁMIDE, 2000 Keegan, W., Marketing internacional, Pearson, 2010 Roqué, A. y Valdés, P. , Marketing para startups, InboundCycle, 2014 Varios autores, Personal branding, Madrid Excelente, 2011 Lee, N.; Kotler, P., Social Marketing: Influencing Behaviors for Good , Sage Publications, 2007 Martin, D.; Schouten, D., Sustainable Marketing, Prentice Hall, 2012

Recommendations