Educational guide
IDENTIFYING DATA							2023_24
Subject	MARKETING IN EMERGING SECTORS					Code	00511043
Study programme	0511 - G.MARKETING E INVESTIGACIÓN DE MERCADOS
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Fourth	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	CENTENO MIELGO , JOSE MARIO				E-mail	jcenm@unileon.es mcrodsa@unileon.es
Lecturers	RODRÍGUEZ SANTOS , MARÍA CARMEN CENTENO MIELGO , JOSE MARIO
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Vocal DIREC.Y ECONOMIA DE LA EMPRESA LANERO CARRIZO , ANA

Competencias

Code
A16270
A16277
B5092
B5095
B5096
B5104
B5111

Learning aims

	Competences
	A16270	B5095 B5104
	A16270	B5096 B5104
	A16277	B5096 B5111
	A16277	B5092 B5111

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	40	40	80
	10	30	40
	0	20	20
Lecture	0	0	0
Mixed tests	2	0	2
	8	0	8
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		50%
		40%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary	Balas Lara, Montserrat, La gestión de la comunicación en el Tercer Sector Cómo mejorar la imagen de las ONG, ESIC Editorial, 2012 Rodríguez-Ardura, Marketing Digital y Comercio Electrónico, Pirámide, 2020 Keegan, W., Marketing internacional, Pearson, 2010 Roqué, A. y Valdés, P. , Marketing para startups, InboundCycle, 2014 Varios autores, Personal branding, Madrid Excelente, 2011 Martin, D.; Schouten, D., Sustainable Marketing, Prentice Hall, 2012

Recommendations