Educational guide
IDENTIFYING DATA 2017_18
Subject CROSS-CULTURAL MARKETING Code 00512030
Study programme
GRADO EN COMERCIO INTERNACIONAL
Descriptors Credit. Type Year Period
6 Compulsory Fourth First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GUTIÉRREZ RODRÍGUEZ , PABLO
E-mail pgutr@unileon.es
ocala@unileon.es
Lecturers
GUTIÉRREZ RODRÍGUEZ , PABLO
CALZADO ARIJA , OSCAR
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO

Competencias
Code  
A6374
A6513
A6517
A6561
B784
B796
C2
C3

Learning aims
Competences
A6374
A6517
A6561
B784
B796
C2
C3
A6513
B784
C2
A6513
B784
C2
A6513
B784
C2
A6513
B784
C2

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
40 40 80
 
10 30 40
0 20 20
 
Lecture 0 0 0
 
Mixed tests 6 0 6
4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests Supondrá el 50% de la calificación de la asignatura.
Supondrá el 20% de la calificación de la asignatura (con una ponderación en función de la participación y asistencia a clase entre 0,5 y 1,5).
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Dawn Burton, Cross-Cultural Marketing, Routledge, 2009
Frank Bradley, International Marketing Strategy, Prentice-Hall, 2006
Jean-Cluaude Usunier & Julie Anne Lee, Marketing Across Cultures, Pearson, 2012

Complementary


Recommendations


Subjects that it is recommended to have taken before
INTERNATIONAL MARKETING / 00512013