Educational guide
IDENTIFYING DATA 2023_24
Subject BUSINESS MANAGEMENT CONTROL TECHNIQUES Code 00512035
Study programme
0512 - GRADO EN COMERCIO INTERNACIONAL
Descriptors Credit. Type Year Period
6 Optional Second
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
VALERO MANSO , LUCIA
E-mail lvalm@unileon.es
alanc@unileon.es
Lecturers
LANERO CARRIZO , ANA
VALERO MANSO , LUCIA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA SAHELICES PINTO , CESAR
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO

Competencias
Code  
A6659
A6668
B785
B787
B788
B789
B792
B793
B795

Learning aims
Competences
A6659
B788
B789
B792
A6668
B787
B789
B793
B785
B795

Contents
Topic Sub-topic
Topic 1.- Measurement of marketing activity.
Topic 2.- Market metrics.
Topic 3.- Customer metrics.
Topic 4.- Distribution metrics.
Topic 5.- Sales metrics.
Topic 6.- Product and price metrics.
Topic 7.- Advertising and promotion metrics.
Topic 8.- Digital marketing metrics.

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Problem solving, classroom exercises 35 35 70
 
 
Lecture 25 25 50
 
14 14 28
Objective multiple-choice tests 1 1 2
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Problem solving, classroom exercises
Lecture

Personalized attention
 
Lecture
Description

Assessment
  Description Qualification
Lecture 75%

20%
Others 5%
 
Other comments and second call
First Ordinary Call. In order to pass the course it is necessary to pass the written exam on the content of the course and the written work separately. That is to say, it is required to obtain a minimum of 5 points out of 10 in both the exam and the written work. Students who have obtained a mark lower than 4 in one of the two parts, will be examined again of that part in the 2nd ordinary exam. In order to proceed with the revision, it will be necessary the previous request of the student in the computer application of the University.

In the second ordinary exam session, the student must take the exam of those parts that he/she has not passed in the first ordinary exam session. In order to proceed with the revision, the student must previously request it in the University application.

In the extraordinary call in December, the student must take a written exam (50% of the final grade) on the content of the subject specified in the "Contents" section of the Teaching Guide and a practical exercise (50% of the final grade). In order to proceed with the revision, it will be necessary the previous request of the student in the University application.

Comments regarding the exams: During the development of the exams, it will only be allowed to handle the material authorized by the professor responsible for the subject, being strictly forbidden the possession and use of other mobile and/or electronic devices during the exams. The simple possession of such devices as well as notes, books, folders or various unauthorized materials during the evaluation tests, will result in the immediate withdrawal of the exam, expulsion from the same and its qualification as failed, communicating the incident to the Academic Authority of the School to carry out the actions provided in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Exams or Evaluation Tests, approved by the Standing Committee of the Governing Council of January 29, 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic DOMÍNGUEZ DONCEL, Alejandro y HERMO GUTIÉRREZ, Silvia, "Métricas del Marketing", ESIC, 2007

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