Educational guide
IDENTIFYING DATA 2017_18
Subject INDUSTRIAL AND SERVICE MARKETING Code 00512036
Study programme
GRADO EN COMERCIO INTERNACIONAL
Descriptors Credit. Type Year Period
6 Optional Second
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
MUÑIZ MARTÍNEZ , NORBERTO
E-mail nmunm@unileon.es
jlvazb@unileon.es
Lecturers
MUÑIZ MARTÍNEZ , NORBERTO
VÁZQUEZ BURGUETE , JOSÉ LUIS
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU

Competencias
Code  

Learning aims
Competences

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Seminars 25 20 45
 
Personal tuition 15 10 25
Case study 15 15 30
 
Lecture 15 15 30
 
Extended-answer tests 2 0 2
3 15 18
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Seminars
Personal tuition
Case study
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Lecture
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations


Subjects that it is recommended to have taken before
PRINCIPLES OF MARKETING / 00511002
PRINCIPLES OF BUSINESS ADMINISTRATION / 00511005