Educational guide
IDENTIFYING DATA 2022_23
Subject TOURISM MARKETING Code 00514015
Study programme
0514 - GRADUADO EN TURISMO
Descriptors Credit. Type Year Period
6 Compulsory Second First
Language
Castellano
Ingles
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ GUTIERREZ , LAURA
E-mail lgong@unileon.es
masula@unileon.es
sblanm@unileon.es
Lecturers
SULÉ ALONSO , MARÍA ARÁNZAZU
BLANCO MORENO , SOFIA
GONZÁLEZ GUTIERREZ , LAURA
Web http://
General description The main objective of the course is to study the particular characteristics of Marketing which is specific to companies in the Tourist Sector. This enables the student to have a theoretical and practical perspective which will be essential in order to improve the management of these companies. Students will also learn to adapt to new necessities created by a higher business competitiveness, to consumers' increasing demands and to the internationalization of the markets.
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS

Competencias
Code  
A16265
B5071
B5072
B5076
B5084
B5089

Learning aims
Competences
B5071
B5076
B5084
B5089
A16265
B5072

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
55 0 55
 
15 0 15
50 0 50
Personal tuition 0 15 15
 
Lecture 0 0 0
 
Mixed tests 6 0 6
Practical tests 5 0 5
Extended-answer tests 4 0 4
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Personal tuition
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests Case studies

Assessment of case studies seen throughout the semester.
50%
Practical tests These will be assessed by means of a written exam.
10%
Extended-answer tests 30%
Others Other items subject to evaluation:
Attendance to lessons and collaborative attitude
10%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic , , ,

Complementary


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