Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2022_23 | |||||||||||||||||||||||||||||||||||||||
Subject | TOURISM MARKETING | Code | 00514015 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
6 | Compulsory | Second | First |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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lgong@unileon.es masula@unileon.es sblanm@unileon.es |
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Lecturers |
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Web | http:// | |||||||||||||||||||||||||||||||||||||||
General description | The main objective of the course is to study the particular characteristics of Marketing which is specific to companies in the Tourist Sector. This enables the student to have a theoretical and practical perspective which will be essential in order to improve the management of these companies. Students will also learn to adapt to new necessities created by a higher business competitiveness, to consumers' increasing demands and to the internationalization of the markets. | |||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Competencias |
Code | |
A16265 | |
B5071 | |
B5072 | |
B5076 | |
B5084 | |
B5089 |
Learning aims |
Competences | |||
B5071 B5076 B5084 B5089 |
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A16265 |
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B5072 |
Contents |
Topic | Sub-topic |
Planning |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
55 | 0 | 55 | |||||||
15 | 0 | 15 | |||||||
50 | 0 | 50 | |||||||
Personal tuition | 0 | 15 | 15 | ||||||
Lecture | 0 | 0 | 0 | ||||||
Mixed tests | 6 | 0 | 6 | ||||||
Practical tests | 5 | 0 | 5 | ||||||
Extended-answer tests | 4 | 0 | 4 | ||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Description | |
Personal tuition | |
Lecture |
Personalized attention |
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Assessment |
Description | Qualification | ||
Mixed tests | Case studies Assessment of case studies seen throughout the semester. |
50% | |
Practical tests | These will be assessed by means of a written exam. |
10% | |
Extended-answer tests | 30% | ||
Others | Other items subject to evaluation: Attendance to lessons and collaborative attitude |
10% | |
Other comments and second call | |||
Sources of information |
Access to Recommended Bibliography in the Catalog ULE |
Basic |
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Complementary | |
Recommendations |