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Educational guide |
IDENTIFYING DATA |
2023_24 |
Subject |
TOURISM MARKETING |
Code |
00514015 |
Study programme |
0514 - GRADUADO EN TURISMO | |
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Descriptors |
Credit. |
Type |
Year |
Period |
6 |
Compulsory |
Second |
First
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Language |
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Prerequisites |
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Department |
DIREC.Y ECONOMIA DE LA EMPRESA
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Coordinador |
SULÉ ALONSO , MARÍA ARÁNZAZU |
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E-mail |
masula@unileon.es amgonf@unileon.es
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Lecturers |
GONZÁLEZ FERNÁNDEZ , ANA MARÍA | SULÉ ALONSO , MARÍA ARÁNZAZU |
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Web |
http:// |
General description |
The main objective of the course is to study the particular characteristics of Marketing which is specific to companies in the Tourist Sector. This enables the student to have a theoretical and practical perspective which will be essential in order to improve the management of these companies. Students will also learn to adapt to new necessities created by a higher business competitiveness, to consumers' increasing demands and to the internationalization of the markets. |
Tribunales de Revisión |
Tribunal titular |
Cargo |
Departamento |
Profesor |
Presidente |
DIREC.Y ECONOMIA DE LA EMPRESA |
CERVANTES BLANCO , MIGUEL FRANCISCO |
Secretario |
DIREC.Y ECONOMIA DE LA EMPRESA |
RODRIGUEZ SANTOS , MARIA DEL CARMEN |
Vocal |
DIREC.Y ECONOMIA DE LA EMPRESA |
MUÑIZ MARTINEZ , NORBERTO |
Tribunal suplente |
Cargo |
Departamento |
Profesor |
Presidente |
DIREC.Y ECONOMIA DE LA EMPRESA |
GUTIERREZ RODRIGUEZ , PABLO |
Secretario |
DIREC.Y ECONOMIA DE LA EMPRESA |
SAHELICES PINTO , CESAR |
Vocal |
DIREC.Y ECONOMIA DE LA EMPRESA |
VAZQUEZ BURGUETE , JOSE LUIS |
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