Educational guide
IDENTIFYING DATA							2022_23
Subject	TOURISM MARKET RESEARCH					Code	00514025
Study programme	0514 - GRADUADO EN TURISMO
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	GONZÁLEZ FERNÁNDEZ , ANA MARÍA				E-mail	amgonf@unileon.es mfcerb@unileon.es
Lecturers	CERVANTES BLANCO , MIGUEL FRANCISCO GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS

Competencias

Code
A16258
B5077
B5079
B5083
B5086
B5088
B5089
C3

Learning aims

	Competences
	A16258	B5083
		B5077 B5083	C3
		B5077 B5088	C3
		B5079 B5089
		B5086	C3

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	55	0	55
	50	0	50
	30	0	30
Lecture	0	0	0
Mixed tests	5	0	5
	10	0	10
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		45%
		45%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Grande Esteban, I. y Abascal Fernández, E., Fundamentos y técnicas de investigación comercial, Esic, 2017 Luque, T.M., Investigación de Marketing 3.0., Pirámide, 2017 López Bonilla, J.M. y López Bonilla, L.M., Manual de investigación de mercados turísticos, Pirámide, 2015
Complementary	Villaverde, S.; Monfort, A.; Merino, M.J., Investigación de Mercados en Entornos Digitales Convencionales, Esic, 2020 Atanet, D., La economía de los datos 2020, Insights + Analytics, 2021

Recommendations

Subjects that it is recommended to have taken before

TOURISM MARKETING / 00514015