Educational guide
IDENTIFYING DATA 2022_23
Subject TOURISM MARKET RESEARCH Code 00514025
Study programme
0514 - GRADUADO EN TURISMO
Descriptors Credit. Type Year Period
6 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
E-mail amgonf@unileon.es
mfcerb@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS

Competencias
Code  
A16258
B5077
B5079
B5083
B5086
B5088
B5089
C3

Learning aims
Competences
A16258
B5083
B5077
B5083
C3
B5077
B5088
C3
B5079
B5089
B5086
C3

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
55 0 55
 
50 0 50
30 0 30
 
Lecture 0 0 0
 
Mixed tests 5 0 5
10 0 10
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 45%
45%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Grande Esteban, I. y Abascal Fernández, E., Fundamentos y técnicas de investigación comercial, Esic, 2017
Luque, T.M., Investigación de Marketing 3.0., Pirámide, 2017
López Bonilla, J.M. y López Bonilla, L.M., Manual de investigación de mercados turísticos, Pirámide, 2015

Complementary Villaverde, S.; Monfort, A.; Merino, M.J., Investigación de Mercados en Entornos Digitales Convencionales, Esic, 2020
Atanet, D., La economía de los datos 2020, Insights + Analytics, 2021


Recommendations


Subjects that it is recommended to have taken before
TOURISM MARKETING / 00514015