Educational guide
IDENTIFYING DATA							2023_24
Subject	TOURISM MARKET RESEARCH					Code	00514025
Study programme	0514 - GRADUADO EN TURISMO
Descriptors	Credit.	Type	Year	Period
	6	Compulsory	Third	First
Language	Castellano
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	GONZÁLEZ FERNÁNDEZ , ANA MARÍA				E-mail	amgonf@unileon.es mfcerb@unileon.es
Lecturers	CERVANTES BLANCO , MIGUEL FRANCISCO GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN Vocal DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS Secretario DIREC.Y ECONOMIA DE LA EMPRESA FUENTES FERNANDEZ , ROSANA Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO

Competencias

Code
A16258
B5077
B5079
B5083
B5086
B5088
B5089
C3	CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.

Learning aims

	Competences
	A16258	B5083
		B5077 B5083	C3
		B5077 B5088	C3
		B5079 B5089
		B5086	C3

Contents

Topic	Sub-topic

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
	55	0	55
	50	0	50
	30	0	30
Lecture	0	0	0
Mixed tests	5	0	5
	10	0	10
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
Mixed tests		45%
		45%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Grande Esteban, I. y Abascal Fernández, E., Fundamentos y técnicas de investigación comercial, Esic, 2017 Luque, T.M., Investigación de Marketing 3.0., Pirámide, 2017 López Bonilla, J.M. y López Bonilla, L.M., Manual de investigación de mercados turísticos, Pirámide, 2015
Complementary	Villaverde, S.; Monfort, A.; Merino, M.J., Investigación de Mercados en Entornos Digitales Convencionales, Esic, 2020 Atanet, D., La economía de los datos 2020, Insights + Analytics, 2021

Recommendations

Subjects that it is recommended to have taken before

TOURISM MARKETING / 00514015