Educational guide
IDENTIFYING DATA 2022_23
Subject MARKETING PLANNING FOR TOURISM Code 00514034
Study programme
0514 - GRADUADO EN TURISMO
Descriptors Credit. Type Year Period
6 Compulsory Fourth First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
MARTINEZ FERNANDEZ , ALBERTO
E-mail amarf@unileon.es
amgonf@unileon.es
Lecturers
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
MARTINEZ FERNANDEZ , ALBERTO
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA GUTIERREZ RODRIGUEZ , PABLO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA MUÑIZ MARTINEZ , NORBERTO
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA PLACER GALAN , JOSE LUIS
Secretario DIREC.Y ECONOMIA DE LA EMPRESA RODRIGUEZ SANTOS , MARIA DEL CARMEN
Vocal DIREC.Y ECONOMIA DE LA EMPRESA VAZQUEZ BURGUETE , JOSE LUIS

Competencias
Code  
A16248
A16259
B5072
B5075
B5084
B5086
B5087
B5089
C2
C4

Learning aims
Competences
A16248
B5075
C2
B5072
B5089
C4
A16259
B5084
B5086
B5087

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
25 30 55
 
20 30 50
0 30 30
 
Lecture 0 0 0
 
Mixed tests 7.5 0 7.5
7.5 0 7.5
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
Mixed tests 45%
45%
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic Ballina Ballina, F.J., Marketing turístico aplicado, ESIC, 2017
Guevara Plaza, A.; Caro Herrero, J.L.; Gómez Gallego, I.; Leiva Olivencia, J.L. y López Valverde, F., Sistemas informáticos aplicados al turismo, Pirámide, 2015
Giner Sanchez D., Social Media Marketing en destinos turísticos, UOC, 2017

Complementary


Recommendations


Subjects that it is recommended to have taken before
TOURISM MARKETING / 00514015
TOURISM MARKET RESEARCH / 00514025