Educational guide
IDENTIFYING DATA 2023_24
Subject DIREC.ESTRATÉGICA D.ENTIDADES DE CRÉDITO Code 00516021
Study programme
0516 - GRADO EN FINANZAS
Descriptors Credit. Type Year Period
6 Compulsory Third First
Language
Castellano
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
JIMENEZ PARRA , BEATRIZ
E-mail bjimp@unileon.es
lcabg@unileon.es
Lecturers
CABEZA GARCÍA , LAURA
JIMENEZ PARRA , BEATRIZ
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GODOS DIEZ , JOSE LUIS DE
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA MARTINEZ CAMPILLO , ALMUDENA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA RUEDA LOPEZ , RAMON

Competencias
Code  
A18909
B5789
B5790
B5796
B5797
C3 CMECES3 That students have the ability to gather and interpret relevant data (normally within their area of study) to make judgments that include reflection on relevant issues of a social, scientific or ethical nature.
C5 CMECES5 That students have developed those learning skills necessary to undertake further studies with a high degree of autonomy

Learning aims
Competences
To carry out analyses and propose solutions to management and organisational problems in companies and in some of their functional areas. B5790
B5797
 C3
C5
To apply techniques and instruments of strategic analysis to the study and diagnosis of competitive and corporate problems of Credit Institutions. A18909
 B5789
B5796
 C3
To apply the "case study methodology" to analyse specific issues, business aspects or companies. A18909
 B5789
 C3

Contents
Topic Sub-topic
INTRODUCTION TOPIC 1. Strategic Management in credit institutions
1.1. Strategic decisions
1.2. The strategic management process and its accountability
1.3. Strategic management in credit institutions

TOPIC 2. Mission, vision and objectives in credit institutions
2.1. Value creation as a business objective
2.2. Company´s stakeholders
2.3. Corporate governance
2.4. Mission, vision and objectives
2.5. Corporate social responsibility (CSR)
STRATEGIC ANALYSIS TOPIC 3. Analysis of institutional factors in credit institutions
3.1. Concept and types of institutional factors
3.2. Level of uncertainty of institutional factors
3.3. Analysis of institutional factors

TOPIC 4. Analysis industry factors in credit institutions
4.1. Concept and identification of industry factors
4.2. Analysis of industry structure

TOPIC 5. Analysis of resource and capabilities in credit institutions
5.1. Resource based-view theory
5.2. Definitiona and identification of resources and capabilities
5.3. Strategic assessment of resources and capabilities
5.4. Management of resources and capabilities
5.5. SWOT analysis
STRATEGIC FORMULATION TOPIC 6. Competitive advantage and competitive strategies in credit institutions
6.1. Strategy and competitive advantage
6.2. Cost competitive advantage
6.3. Competitive advantage in differentiation
6.4. Extending Porter's strategies: "Strategic watch" model

TOPIC 7.Corporate strategies in credit institutions
7.1. Field of activity definition
7.2. Growth and development
7.3. Development strategies
7.4. Development directions
7.5. Development methods

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
22 48 70
 
12 7 19
0 25 25
 
Lecture 20 10 30
 
Mixed tests 6 0 6
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Face-to-face teaching-learning activities, led by the teacher and carried out in groups (expository-participative activities).
Teaching-learning activities with monitoring by the teacher (group tutoring and work).
Activities in which the student organises time and effort autonomously (individually or in groups).
Lecture Sessions in which the teacher presents and explains the contents of the different subjects that form part of the syllabus of the course. In this sessionss active participation of the student is encourages both in terms of possible doubts or comments that may arise and questions that the teacher asks with the aim of enriching the presentation.

Personalized attention
 
Mixed tests
Description
Tutorship of groups will be held in the classroom following the distribution and breakdown indicated by the teacher. In such sessions, the activities that are requested by the teacher will be followed up and any doubts will be resolved.

On the other hand, there will also be virtual personal tuition and traditional tutorials for any queries that students may have about the theoretical and practical content of the subject, which will be assessed in the theoretical and practical tests or, in general, about any question related to the subject.


Assessment
  Description Qualification
Case studies/practical activities: active participation in classes and submission of written exercises in the form and on the date indicated by the teacher on the case studies or other proposed activities. Sometimes they will be done individually and sometimes they will be activities to be carried out in groups. La evaluación de la participación activa en clase y de las actividades escritas propuestas representará el 30% de la nota final del curso.
Mixed tests 1. There will be two written theoretical-practical tests to be held in the classroom and consisting of 10 short answer questions (each question worth 1 point) to assess knowledge and understanding of the subject matter.

2. Practical questionnaires carried out in the classroom, throughout the course, aimed at assessing the continuous acquisition of content. 		1. Los dos exámenes teórico-prácticos supondrán el 60% de la nota final. El alumno deberá alcanzar una nota media de al menos 4 puntos (escala 0-10) entre los dos exámenes y, al mismo tiempo, la nota de cada uno de los exámenes deberá ser de al menos 3 puntos (escala 0-10).

2. La totalidad de los cuestionarios prácticos realizados supondrá el 10% de la nota de la asignatura.
 
Other comments and second call

In order to pass the course, the student must obtain a grade higher or equal to 5 points (scale 0-10), once the grades obtained in each of the components of the course have been added together, after applying the corresponding weighting.

In the second ordinary exam, the student may recover the part corresponding to the two theoretical-practical tests, as well as the part of the practical cases/activities that the teacher considers can be recovered. The practical questionnaires cannot be made up in the extraordinary exams. 

On the other hand, students who choose to sit the December exam will have to take a theoretical-practical exam which will have a weight of 100% of the mark for the subject.

During the exams, students will not be allowed to handle any material, except for exchange students whose native language is not Spanish, who will be allowed to use a dictionary. The possession and use of mobile and/or electronic devices is strictly forbidden during the tests. The simple possession of such devices, as well as unauthorised notes, books, folders or other materials during the assessment tests, will result in immediate withdrawal from the exam, expulsion from the exam and a failing grade, and the incident will be reported to the Academic Authority of the Centre so that they can take the actions set out in the Guidelines for Action in Cases of Plagiarism, Copying or Fraud in Exams or Assessment Tests, approved by the Standing Committee of the Governing Board on 29 January 2015.

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Guerras Martín, L.A. y Navas López, J.E. (2022). La Dirección Estratégica de la Empresa: Teoría y Aplicaciones. Thomson Reuters-Civitas, Madrid. (6ª Edición).

Guerras Martín, L.A. y Navas López, J.E. (2018). Fundamentals of Strategic Management. Civitas (2ª Edición).

Marbella Sánchez, F. (2006). La Dirección Estratégica de las Entidades de Crédito, Thomson Reuters-Civitas, Navarra.

Navas López, J.E. y Guerras Martín, L.A. (2016). Fundamentos de Dirección Estratégica de la Empresa. Thomson Reuters-Civitas, Madrid (2ª Edición).
Complementary

Ballarín, E. (1992). Estrategias Competitivas para la Banca. Ariel, Barcelona (2ª Edición).

Barney, J.B. (2011). Gaining and Sustaining Competitive Advantage. Prentice Hall, Upper Saddle River, Nueva Jersey (4ª Edición).

Barney, J.B. y Hesterly, W. (2019). Strategic Management and Competitive Advantage: Concept and Cases. Pearson Prentice-Hall (6ª Edición).

Besanko, D., Dranove, D., Shanley, M. y Schaefer, S. (2017). Economics of Strategy. John Wiley & Sons, Nueva York (7ª Edición).

Brickley, J.A., Smith, C.W. y Zimmerman, J.L. (2021). Managerial Economics and Organizational Architecture. McGraw-Hill/Irwin, Burr Ridge, Illinois (7ª Edición).

Bueno, E. y Antón, J.M. (1995). La Banca del futuro, Pirámide, Madrid.

Canals, J. (1993). Estrategias en el Sector Bancario en Europa. El reto de 1993, Ariel, Barcelona.

Canals, J. (1996). Bancos universales y diversificación empresarial, Alianza Editorial, Madrid.

Casilda Bejar, R. (1983). La Banca en España, Opciones y Tendencias, Eudema Universidad, Madrid.

Castelló Muñoz, E. (1996). Dirección y Organización de Entidades Financieras, Esic, Madrid.

Channon, D. F. (1990). Marketing y Dirección Estratégica en la Banca, Díaz de Santos, Madrid.

Channon, D. F. (1991). Estratégica Global Bancaria, Díaz de Santos, Madrid.

Dess, G.G. y Lumpkim, G. (2003). Dirección Estratégica. McGraw Hill, Madrid.

Dess, G.G., McNamara, G., Eisner, A.L., y Lee, S.H. (2021). Strategic Management: Texts and Cases. McGraw Hill (10ª Edición).

Fernández Sánchez, E. y Ramírez Alesón, M. (2021). Fundamentos para la toma de decisiones estratégicas de la empresa. Editorial Pirámide. Madrid.

García Olalla M. y Vázquez Ordás C. J. (2002). Estrategias y Operaciones Empresariales en los Nuevos Mercados: 20 Casos a Estudio, Civitas, Madrid.

Ghemawat, P. (2007). Estrategia y Panorama Empresarial. Pearson Education (2ª Edición).

Grant, R.M. (2014). Dirección Estratégica, Thomson Reuters-Civitas, Madrid (8ª Edición).

Guerras Martín, L.A. y Navas López, J.E. (2020). Casos de Dirección Estratégica. Cívitas, Madrid (6ª Edición).

Hitt, M.A.; Ireland, R.D. y Hoskisson, R.E. (2020). Strategic Management: Concepts and Cases. Competitiveness and Globalization. South-Western Collegue Pub (13ª Edición).

Johnson, G.; Scholes, K. y Whittington, R. (2008). Exploring Corporate Strategy. Prentice Hall, Nueva York (8ª Edición).

Porter, M. (2015). Estrategia Competitiva. Técnicas para el Análisis de los Sectores Industriales y de la Competencia. CECSA, México (2ª Edición).

Rothaermel, F.T. (2021). Strategic Management. McGraw-Hill/Irwin (5ª Edición).

Saloner, G.; Shepard, A. y Podolny, J. (2005). Administración estratégica. Limusa Wiley, México (1ª Edición).

Sebastián González, A. (1999). Nuevas estrategias del sistema bancario en la Unión Económica y Monetaria, Instituto de Estudios Económicos, Madrid.

Ventura, J. (2008). Análisis Estratégico de la Empresa. Paraninfo. Madrid.

Walker, G. y Madsen, T. (2016). Modern Competitive Strategy. McGraw-Hill, Londres (4ª Edición).

ACADEMIC JOURNALS

Universia Business Review (http://ubr.universia.net)

Harvard Deusto Business Review (http://www2.e-deusto.com/cdrevistasw/hdbr.htm)

Emprendedores (http://www.emprendedores.es)

Actualidad Económica (http://www.actualidadeconomica.com)

Alta Dirección (http://www.altadireccion.es)

OTHER SUPPORTING MATERIALS

Strategic storytelling from Guerras Martín y Navas López website: https://www.guerrasynavas.com/cuentos.htm

ELECTRONIC RESOURCES

Supporting videos: https://www.guerrasynavas.com/videos.htm; https://www.youtube.com/user/GuerrasyNavas2007/videos

Universidad de León website: www.unileon.es

Web tool to support virtual teaching at Universidad de León: Moodle

Press websites: www.elmundo.es; www.expansión.com; www.cincodias.com

Recommendations


Subjects that it is recommended to have taken before
FUNDAMENTOS D.ADMINISTRACIÓN DE EMPRESAS / 00516002
 
Other comments
Both the programme and the teaching methodology and the assessment and marking systems may be subject to changes, of which students will be notified sufficiently in advance by the usual means. In addition, the assessment and grading systems may be subject to exceptional situations that will be suitably assessed by the subject teacher.