Educational guide
IDENTIFYING DATA 2020_21
Subject RESEARCH IN MARKETING Code 01726007
Study programme
1726 - M.U. INVESTIG.ADMON Y ECONOMÍA DE LA EMPRESA
Descriptors Credit. Type Year Period
6 Optional First First
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
E-mail amgonf@unileon.es
mfcerb@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA TASCON FERNANDEZ , MARIA TERESA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA AMOR TAPIA , BORJA

Competencies
Type A Code Competences Specific
Type B Code Competences Transversal
Type C Code Competences Nuclear

Learning aims
Competences

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Presentations / expositions 18 18 36
 
Seminars 4 0 4
Personal tuition 6 0 6
Other methodologies 0 10 10
Assignments 0 33 33
 
Lecture 18 27 45
 
Mixed tests 4 12 16
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Presentations / expositions
Seminars
Personal tuition
Other methodologies
Assignments
Lecture

Personalized attention
 
Presentations / expositions
Description

Assessment
  Description Qualification
 
Other comments and second call

ADDENDUM
Contingency plan due to COVID-19 emergency conditions that prevents from presence based teaching
COVID-19 Teaching Guide Addendum Access Link


Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations