Educational guide
IDENTIFYING DATA 2022_23
Subject STRATEGIC MARKETING Code 01726015
Study programme
1726 - M.U. INVESTIG.ADMON Y ECONOMÍA DE LA EMPRESA
Descriptors Credit. Type Year Period
6 Optional First Second
Language
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
E-mail amgonf@unileon.es
mfcerb@unileon.es
Lecturers
CERVANTES BLANCO , MIGUEL FRANCISCO
GONZÁLEZ FERNÁNDEZ , ANA MARÍA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ ALVAREZ , NURIA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA TASCON FERNANDEZ , MARIA TERESA
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA AMOR TAPIA , BORJA

Competencies
Type A Code Competences Specific
Type B Code Competences Transversal
Type C Code Competences Nuclear

Learning aims
Competences

Contents
Topic Sub-topic

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Presentations / expositions 18 40 58
 
Personal tuition 10 0 10
Assignments 0 30 30
Other methodologies 10 0 10
 
Lecture 18 0 18
 
Mixed tests 4 20 24
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Presentations / expositions
Personal tuition
Assignments
Other methodologies
Lecture

Personalized attention
 
Description

Assessment
  Description Qualification
 
Other comments and second call

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary


Recommendations