|
Tipo A
|
Código |
Competencias Específicas |
| |
A14703 |
1728CA145 Students will be able to find interesting academic topics for a thesis |
| |
A14704 |
1728CA146 They will be able to find literature sources and select relevant material |
| |
A14705 |
1728CA147 They will have experience how to find and interview experts |
| |
A14706 |
1728CA148 They will know how to discover academic and practical problems and be able to develop solutions |
| |
A14707 |
1728CA149 They will be able to assume arguments and evaluate opinions of authors |
| |
A14709 |
1728CA150 They will be able to write a convincing report in an academic context |
| |
A14710 |
1728CA151 They will be able to defend their own findings and deal with counter-arguments |
|
Tipo B
|
Código |
Competencias Generales y Transversales |
| |
B3988 |
1728CTB1 Capacidad de comunicación con claridad y precisión a diversos tipos de audiencias |
| |
B3989 |
1728CTB2 Capacidad de decisión ante situaciones empresariales complejas y sometidas a incertidumbre |
| |
B3990 |
1728CTB3 Capacidad para aplicar los conocimientos adquiridos en contextos empresariales diferentes y capacidad de integración en entornos cross-culturales |
| |
B3991 |
1728CTB4 Capacidad para cuestionar ideas propias y ajenas |
| |
B3992 |
1728CTB5 Capacidad para encontrar nuevas ideas y soluciones |
| |
B3993 |
1728CTB6 Capacidad para utilizar herramientas informáticas |
| |
B3994 |
1728CTB7 Habilidad de aprendizaje y mejora continuada |
| |
B3995 |
1728CTB8 Habilidad de búsqueda y gestión de información |
| |
B3996 |
1728CTB9 Habilidad de emisión de juicios, toma de decisiones, motivación y resolución de conflictos |
| |
B3997 |
1728CTB10 Pensamiento analítico y sintético |
| |
B3998 |
1728CTB11 Preocupación por la calidad |
| |
B3999 |
1728CTB12 Responsabilidad ética y social en el desempeño de las obligaciones |
| |
B4000 |
1728CTB13 Visión estratégica e Iniciativa y espíritu emprendedor |
| |
B4001 |
1728CTE1 Capacidad de coordinación y control de actividades |
| |
B4002 |
1728CTE2 Capacidad de dirección tanto interna como externa |
| |
B4003 |
1728CTE3 Capacidad de negociación en un contexto cross-cultural consiguiendo: una comunicación eficaz, una resolución de conflictos, una toma de decisiones eficiente y una negociación interactiva adecuada |
| |
B4004 |
1728CTE4 Capacidad para conseguir trabajar y obtener los objetivos previstos bajo presión |
| |
B4005 |
1728CTE5 Capacidad para cuestionar adecuadamente ideas propias y ajenas |
| |
B4006 |
1728CTE6 Capacidad para motivar a todo el staff de la empresa |
| |
B4007 |
1728CTE7 Capacidad para prever y detectar amenazas y oportunidades y actuar en relación a tales fuerzas |
| |
B4008 |
1728CTE8 Capacidad para tomar decisiones resolutivas |
| |
B4009 |
1728CTE9 Capacidad y creatividad para encontrar nuevas ideas y soluciones |
| |
B4010 |
1728CTE10 Conocer y comprender los aspectos fundamentales de la dirección internacional y controlar la gestión administrativa en las tareas de internacionalización |
| |
B4011 |
1728CTE11 Habilidad de búsqueda y gestión de información |
| |
B4012 |
1728CTE12 Habilidad para la redacción de informes en las distintas áreas de dirección, así como documentos de trabajo |
| |
B4013 |
1728CTE13 Iniciativa y espíritu emprendedor |
| |
B4014 |
1728CTE14 Preocupación y resolución de conflictos en la gestión y control de la calidad |
| |
B4015 |
1728CTE15 Visión estratégica de negocio |
| |
B4016 |
1728CTT1 Capacidad de superación |
| |
B4017 |
1728CTT2 Capacidad para adquirir nuevos conocimientos |
| |
B4018 |
1728CTT3 Capacidad para escribir y hablar en idiomas extranjeros |
| |
B4019 |
1728CTT4 Capacidad para gestionar de manera eficaz el tiempo |
| |
B4020 |
1728CTT5 Capacidad para integrarse en entornos cross-culturales |
| |
B4021 |
1728CTT6 Capacidad para trabajar en equipo |
| |
B4022 |
1728CTT7 Capacidad para utilizar herramientas informáticas |
| |
B4023 |
1728CTT8 Compromiso ético y responsable en el trabajo |
| |
B4024 |
1728CTT9 Conocimiento de otras culturas |
| |
B4025 |
1728CTT10 Habilidad de comunicación |
| |
B4026 |
1728CTT11 Habilidad de expresión y pensamiento sintético |
| |
B4027 |
1728CTT12 Pensamiento analítico |
|
Tipo C
|
Código |
Competencias Básicas |
| |
C1 |
Que los estudiantes sepan aplicar los conocimientos adquiridos y su capacidad de resolución de problemas en entornos nuevos o poco conocidos dentro de contextos más amplios (o multidisciplinares) relacionados con su área de estudio. |
| |
C2 |
Que los estudiantes sean capaces de integrar conocimientos y enfrentarse a la complejidad de formular juicios a partir de una información que, siendo incompleta o limitada, incluya reflexiones sobre las responsabilidades sociales y éticas vinculadas a la aplicación de sus conocimientos y juicios. |
| |
C3 |
Que los estudiantes sepan comunicar sus conclusiones (y los conocimientos y razones últimas que las sustentan) a públicos especializados y no especializados de un modo claro y sin ambigüedades. |
| |
C4 |
Que los estudiantes posean las habilidades de aprendizaje que les permitan continuar estudiando de un modo que habrá de ser en gran medida autodirigido o autónomo. |
|
Resultados |
Competencias |
| To apply all the theoretical knowledge and skills in developing good implications fromt he academic and business point of view |
A14703
A14704
A14705
A14706
A14707
A14709
A14710
|
B3988
B3989
B3990
B3991
B3992
B3993
B3994
B3995
B3996
B3997
B3998
B3999
B4000
B4001
B4002
B4003
B4004
B4005
B4006
B4007
B4008
B4009
B4010
B4011
B4012
B4013
B4014
B4015
B4016
B4017
B4018
B4019
B4020
B4021
B4022
B4023
B4024
B4025
B4026
B4027
|
C1
C2
C3
C4
|
| To be able to: know, search and understand, the information needed to take a decisión (to make a report fo the state of the art under a specific scenario) |
A14703
A14704
A14705
A14706
A14707
A14709
A14710
|
B3988
B3989
B3990
B3991
B3992
B3993
B3994
B3995
B3996
B3997
B3998
B3999
B4000
B4001
B4002
B4003
B4004
B4005
B4006
B4007
B4008
B4009
B4010
B4011
B4012
B4013
B4014
B4015
B4016
B4017
B4018
B4019
B4020
B4021
B4022
B4023
B4024
B4025
B4026
B4027
|
C1
C2
C3
C4
|
| To develop the writte tools to get the information needed to take a decision |
A14703
A14704
A14705
A14706
A14707
A14709
A14710
|
B3988
B3989
B3990
B3991
B3992
B3993
B3994
B3995
B3996
B3997
B3998
B3999
B4000
B4001
B4002
B4003
B4004
B4005
B4006
B4007
B4008
B4009
B4010
B4011
B4012
B4013
B4014
B4015
B4016
B4017
B4018
B4019
B4020
B4021
B4022
B4023
B4024
B4025
B4026
B4027
|
C1
C2
C3
C4
|
| To develop the process to take a decision in a given situation |
A14703
A14704
A14705
A14706
A14707
A14709
A14710
|
B3988
B3989
B3990
B3991
B3992
B3993
B3994
B3995
B3996
B3997
B3998
B3999
B4000
B4001
B4002
B4003
B4004
B4005
B4006
B4007
B4008
B4009
B4010
B4011
B4012
B4013
B4014
B4015
B4016
B4017
B4018
B4019
B4020
B4021
B4022
B4023
B4024
B4025
B4026
B4027
|
C1
C2
C3
C4
|
| To efficiently communicate to different stakeholders |
A14703
A14704
A14705
A14706
A14707
A14709
A14710
|
B3988
B3989
B3990
B3991
B3992
B3993
B3994
B3995
B3996
B3997
B3998
B3999
B4000
B4001
B4002
B4003
B4004
B4005
B4006
B4007
B4008
B4009
B4010
B4011
B4012
B4013
B4014
B4015
B4016
B4017
B4018
B4019
B4020
B4021
B4022
B4023
B4024
B4025
B4026
B4027
|
C1
C2
C3
C4
|
| Bloque |
Tema |
| Master Thesis |
Master Thesis within EMBS Master Programme - Guidelines
I. General Structure
• The master thesis is a 15 ECTS module within the EMBS and due in the third semester in Kassel (10 ECTS) and in the fourth semester in León (5 ECTS).
• On the basis of 30 hours workload for each credit point there is specific time allocated to the master thesis (300 hours in Kassel and 150 hours in León); cf. appendix 2.
• The evaluation is based on the final report and its presentation in León considering the thesis performance as a whole. An intermediate report and its presentation at the end of the semester in Kassel is a serious control step in the process towards the final result. At this point the students get a pass or no-pass evaluation. The latter requires a new start, in general with a new topic during the term in León.
II. The Subject and the Process of Finding It
• The master thesis subject results from changes in business, dynamics social, economic or technological framings or industry challenges and should be described and analysed in a systematic form, using existing theoretical knowledge and putting it in an adequate academic / scientific format. The student is expected to apply or develop solutions, proposals, approaches on the basis of convincing evaluations and a sound literature research..
• The initial proposal of a master thesis subject is the task of the students. They should use their prior experience from own work / internships, from the EMBS consultancy project, from cases and course work during their studies and suggest an interesting topic. A first discussion of the topic on the basis of a preliminary structure of the thesis with a member of the Kassel master thesis consultancy team is to take place not later than at the end of the fifth day officially allocated to the preparation of the master thesis.
• The first step of the consultancy process is to decide on a (broad) topic and to determine an individual tutor in Kassel or in one of the other three locations. The final and binding topic is in any case to be formulated before handing in the intermediate report. The students hand in an extended exposé (14 to 20 pages) of their project including a detailed evaluation of related research, theory-driven research hypotheses und plan of the study in October of third semester. The exposé is evaluated and need to be approved by the tutoring team the students start collecting primary data, if needed in their projects.
III. The Consultation
• At both locations, Kassel and Leon a team of tutors is providing the students with individual consultations. Consultancy can take place in personal form in Kassel / León or may also be effected through e-mail, telephone or other media.
• The consultation on formal aspects of the master thesis (how to quote etc.) is exclusively done in Kassel, both individually and in special classes; cf. appendices.
• The students are expected to regularly be in contact with their tutors and inform them of the progress of the work, especially on major changes in the approach.
V. The Evaluation Details
• Two bound hard copies and one CD of the intermediate report and later of the final thesis are to be handed in at the end of the time allocated to the master thesis in Kassel or León respectively. The exact dates will be published at the beginning of the semesters in Kassel and León.
• Evaluation is done by two academic teachers. In case of different marks an average will be calculated; in case of a pass or no-pass decision a third academic teacher determines the decision.
• The presentations are weighted with 30%, the written reports with 70%.
• The master thesis mark contributes 15/120 (12,5%) to the final mark.
V. Contents of the Master Thesis (Intermediate and Final Report) and of the Presentations (cf. also appendix 1)
• The intermediate and the final report of the master thesis have to contain:
a. list of abbreviations (if existent)
b. list of exhibits (if existent)
c. table of contents
d. report ( 50 to 80 pages for the intermediate one, 70 to 100 for the final one)
e. appendices (if necessary)
f. list of literature mentioned or quoted
g. personal affirmation in lieu of oath that the thesis has be done by one’s own and all literature and sources used have been indicated
• The presentations are 15 minutes Powerpoint-presentations, followed by a discussion of 15 minutes. The presentations are to explain the contents, methodology applied, and major findings. The discussion refers to the subject of the thesis and may include related areas.
VI. Appendices
Appendix 1
Major Formal Rules to Be Applied to the Master Thesis
Structure of the Report
Introduction
- Definition of the problem and scope of the report / restrictions
- Relevance of the Topic
- Goals of the report
- (Preliminary) Definition of Major Terms
- Overview of the structure and contents of report
Main Part
In the main part of the report the topic is to be discussed in detail. It should be well structured into main chapters and sub-chapters. If ideas of other authors / literature is used, they are to be quoted (see below). This holds also true for tables / statistics and Internet sources.
Conclusion
In the conclusion of the thesis the results of the discussion are to be summed up. Furthermore an outlook to future developments and related fields can be given.
Logic
A logical structuring of the contents within a clear and consistent system is the basis of every thesis. The length of the chapters should reflect their importance. A chapter has to contain a certain volume of contents (at least 1 page). If there are remarks between a chapter and its sub-chapters they should be restricted to a very few introductory sentences. In case of a sub-division into sub-chapters the minimum number of sub-chapters is two.
(Example: 1
1.1
1.2
2
...)
Parts logically belonging together have to be treated within in a chapter. The chapters and sections have to carry meaningful headings. Repetition of contents at various points of the report is to be avoided.
Formalities
Margins: left 5 cm (for binding)
right 1,5 cm
top 2,5 cm
bottom 2 cm
Font and size: Arial (11) or Times New Roman (12)
Spacing: 1.5 line spacing
Quotations: Should follow the APA Style Guide
All sources quoted have to be listed (list of literature) in alphabetical order (if an author is quoted more than once in chronological order; if there is no author given in the source use “anon”). Personal interviews are also to be included with date, organisation, name of interviewee.
Literature
Access to local library (books etc.) & access to e-media (journals etc.):
http://www.uni-kassel.de/ub/index.php ?
Appendix 2: Example for the structure of a Master thesis
Topic: The impact of multi-channel distribution on customer satisfaction
– The example of the music industry
1. Introduction (10%)
1.1. Relevance of the subject
1.2. Major terms
1.3. Research gap and intended contribution
1.4. Focus, goals and structure of the report
2. Concept of customer satisfaction (15%)
2.1. Customer satisfaction as a management objective
2.2. Theoretical background
2.3. Dimensions of customer satisfaction
3. Concept of multi-channel distribution (15%)
3.1. Multi-channel distribution aspects
3.2. Configuration of multi channel systems and its problems
3.3. Coordination challenges of multi channel systems and its problems
4. The connection between customer satisfaction and multi-channel distribution (30%)
4.1. Customer satisfiers and dissatisfiers of multi-channel distribution
4.1.1. Information availability
4.1.2. Access to offers
4.1.3. Differentiation of offers and conditions
4.2. Multi-channel strategies for customer satisfaction
4.2.1. Optimising targeting approaches
4.2.2. Optimising channel activities
4.2.3. Optimising communication for different channels
5. The example of the music industry (30%)
5.1. The music industry business
5.2. Multi-channel distribution in the music industry
5.3. Improving customer satisfaction in the music industry through multi channel approaches
6. Conclusion (5%)
6.1. Contribution to theory
6.2. Practical implications
|
