Educational guide

IDENTIFYING DATA

2017_18

Subject

COMPANY PROJECT

Code

01728318

Study programme

M.EUROPEO UNIVERSITARIO EN DIR. DE EMPRESAS

Descriptors

Credit.

Type

Year

Period

Compulsory

Second

Language

Ingles

Prerequisites

Department

DIREC.Y ECONOMIA DE LA EMPRESA

Coordinador

CALZADO ARIJA , OSCAR

E-mail

ocala@unileon.es
mcrodsa@unileon.es

Lecturers

RODRÍGUEZ SANTOS , MARÍA CARMEN

CALZADO ARIJA , OSCAR

Web

http://www.embs.eu

General description

Students work in groups on the development of a marketing strategy and action for a company. This 10 week long company project is integrated in the course Communication Challenges. The students have to develop and implement a marketing strategy once having analysed: the company, the competitors and the market. They have to follow all the steps needed as if they were in the marketing department of the company to: improve the situation, develop an opportunity, face an actual threat or reduce the weak points of the company. The final assessment consists on an evaluation of the work done for the company, based on a written report, and an oral presentation. The evalution is given by university professors, but can be based also on recommendations from the company.

Tribunales de Revisión

Tribunal titular
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	CERVANTES BLANCO , MIGUEL FRANCISCO
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	GONZALEZ FERNANDEZ , ANA MARIA
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	MUÑIZ MARTINEZ , NORBERTO

Tribunal suplente
Cargo	Departamento	Profesor
Presidente	DIREC.Y ECONOMIA DE LA EMPRESA	FERNANDEZ GAGO , ROBERTO
Secretario	DIREC.Y ECONOMIA DE LA EMPRESA	SANCHEZ GONZALEZ , GLORIA
Vocal	DIREC.Y ECONOMIA DE LA EMPRESA	MARTINEZ CAMPILLO , ALMUDENA

Competencies

Type A	Code	Competences Specific
	A17237
	A17238
	A17240
	A17241
	A17242
	A17243
	A17244
	A17245
	A17246
	A17247
	A17248
	A17249
	A17250
Type B	Code	Competences Transversal
	B4010
	B5310
	B5311
	B5312
	B5313
	B5314
	B5315
	B5316
	B5317
	B5318
	B5320
	B5321
	B5322
	B5323
	B5324
	B5325
	B5326
	B5328
	B5329
	B5330
	B5331
	B5332
	B5333
	B5334
Type C	Code	Competences Nuclear
	C1
	C2
	C3
	C4
	C5

Learning aims

	Competences
Working as a partner with a client being a firm, institution or Association	A17237 A17238 A17240 A17241 A17242 A17244 A17245 A17246 A17247 A17248 A17249 A17250	B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5318 B5320 B5321 B5323 B5326 B5328 B5329 B5330 B5331 B5333 B5334	C1 C2 C3 C4 C5
Developing a mission within a professional context, including an analysis, some recommendations and some actions	A17237 A17238 A17240 A17241 A17244 A17245 A17246 A17247 A17248 A17249 A17250	B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5317 B5320 B5321 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334	C1 C2 C3 C5
Reporting the work carried out and the results of the assignments	A17240 A17243 A17244 A17245 A17247 A17250	B4010 B5316 B5317 B5320 B5321 B5322 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334	C1 C2 C3 C4
Experiencing a practical case of export and cross-cultural marketing or selling	A17237 A17238 A17240 A17241 A17242 A17243 A17244 A17245 A17246 A17247 A17248 A17249 A17250	B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5317 B5318 B5320 B5321 B5322 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334	C1 C2 C3 C4

Contents

Topic

Sub-topic

Company Project

During the fourth semester, each EMBS student has to participate in a specific group work—the
compulsory company project—integrated in the “Communication Challenges” course.
The students have to:
- find a company interested in their
contribution,
- define the goals, and
- agree on a working plan together, under the supervision of the EMBS coordinator.
Then, they implement their activities, including desk and field research.
They finally report their outcomes to the company and to the University. According to EMBS intended learning outcomes, company projects have to cover international development issues.

Planning

Methodologies :: Tests
	Class hours	Hours outside the classroom	Total hours
PBL (Problem Based Learning)	59	59	118

Tutorship of group	9	0	9

Lecture	0	0	0


(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies ::

	Description
PBL (Problem Based Learning)	The students will work on a marketing situation provided by a company
Tutorship of group	The work of the students will be guided
Lecture

Personalized attention

Description

Assessment

	Description	Qualification
PBL (Problem Based Learning)

Other comments and second call
The final assessment consists on an evaluation of the work done for the company, based on a written report, and of an oral presentatio. The evaluation will be given by university professors, but can also take into consideration the recommendations from the company.

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic

Complementary

Recommendations