Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2022_23 | |||||||||||||||||||||||||||||||||||||||
Subject | COMPANY PROJECT | Code | 01728318 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
5 | Compulsory | Second | Second |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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mcrodsa@unileon.es esgam@unileon.es |
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Lecturers |
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Web | http://www.embs.eu | |||||||||||||||||||||||||||||||||||||||
General description | Students will work in groups to development a marketing plan for a company. This 10 week long company project is integrated in the course Communication Challenges. The students have to develop and implement a marketing strategy once having analysed: the competitors, the market and the value proposition. All the needed steps must be followed as if they were in the marketing department of the company to: improve the situation, develop an opportunity and/or face an actual threat. The final assessment consists on an evaluation of the work done for the company, based on a written report, and an oral presentation. The evalution is given by university professors, but can be based also on recommendations from the company. | |||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Competencies |
Type A | Code | Competences Specific |
A17237 | ||
A17238 | ||
A17240 | ||
A17241 | ||
A17242 | ||
A17243 | ||
A17244 | ||
A17245 | ||
A17246 | ||
A17247 | ||
A17248 | ||
A17249 | ||
A17250 | ||
Type B | Code | Competences Transversal |
B4010 | ||
B5310 | ||
B5311 | ||
B5312 | ||
B5313 | ||
B5314 | ||
B5315 | ||
B5316 | ||
B5317 | ||
B5318 | ||
B5320 | ||
B5321 | ||
B5322 | ||
B5323 | ||
B5324 | ||
B5325 | ||
B5326 | ||
B5328 | ||
B5329 | ||
B5330 | ||
B5331 | ||
B5332 | ||
B5333 | ||
B5334 | ||
Type C | Code | Competences Nuclear |
C1 | ||
C2 | ||
C3 | ||
C4 | ||
C5 |
Learning aims |
Competences | |||
Working as a partner with a client being a firm, institution or Association | A17237 A17238 A17240 A17241 A17242 A17244 A17245 A17246 A17247 A17248 A17249 A17250 |
B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5318 B5320 B5321 B5323 B5326 B5328 B5329 B5330 B5331 B5333 B5334 |
C1 C2 C3 C4 C5 |
Developing a mission within a professional context, including an analysis, some recommendations and some actions | A17237 A17238 A17240 A17241 A17244 A17245 A17246 A17247 A17248 A17249 A17250 |
B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5317 B5320 B5321 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334 |
C1 C2 C3 C5 |
Reporting the work carried out and the results of the assignments | A17240 A17243 A17244 A17245 A17247 A17250 |
B4010 B5316 B5317 B5320 B5321 B5322 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334 |
C1 C2 C3 C4 |
Experiencing a practical case of export and cross-cultural marketing or selling | A17237 A17238 A17240 A17241 A17242 A17243 A17244 A17245 A17246 A17247 A17248 A17249 A17250 |
B4010 B5310 B5311 B5312 B5313 B5314 B5315 B5316 B5317 B5318 B5320 B5321 B5322 B5323 B5324 B5325 B5326 B5328 B5329 B5330 B5331 B5332 B5333 B5334 |
C1 C2 C3 C4 |
Contents |
Topic | Sub-topic |
COMPANY PROJECT | During the fourth semester, students will work in groups to development a marketing plan for a company. This 10-week long company project is integrated in the Module Communication Challenges. Objectives - Working as a partner with a client being a firm, institution or association - Developing a mission within a professional context, including an analysis, some recommendations and some actions - Reporting the work carried out and the results of the assignments - Experiencing a practical case of cross-cultural marketing Principles The students have to develop an international plan for a company, once having analysed: the market, the competitors and the value proposition. They have to follow all the needed steps as if they were in the marketing department of the company to: improve the situation, develop an opportunity and/or face an actual threat. Companies A list of companies will be provided to the students. The students will be divided in groups and each group will select one company. |
Planning |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
PBL (Problem Based Learning) | 59 | 59 | 118 | ||||||
Tutorship of group | 9 | 0 | 9 | ||||||
Lecture | 0 | 0 | 0 | ||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Methodologies |
Description | |
PBL (Problem Based Learning) | The students will work on a marketing situation provided by a company |
Tutorship of group | The work of the students will be guided |
Lecture |
Personalized attention |
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Assessment |
Description | Qualification | ||
PBL (Problem Based Learning) | |||
Other comments and second call | |||
The final assessment consists on an evaluation of the work done for the company, based on a written report, and of an oral presentation. The evaluation will be given by university professors, but can also take into consideration the recommendations from the company. |
Sources of information |
Access to Recommended Bibliography in the Catalog ULE |
Basic | |
Complementary | |
Recommendations |