Educational guide
IDENTIFYING DATA 2017_18
Subject INNOVATION AND ENTREPRENEURSHIP Code 01728319
Study programme
M.EUROPEO UNIVERSITARIO EN DIR. DE EMPRESAS
Descriptors Credit. Type Year Period
5 Compulsory Second Second
Language
Ingles
Prerequisites
Department DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador
SÁNCHEZ GONZÁLEZ , GLORIA
E-mail gsang@unileon.es
mcrodsa@unileon.es
Lecturers
RODRÍGUEZ SANTOS , MARÍA CARMEN
SÁNCHEZ GONZÁLEZ , GLORIA
Web http://
General description
Tribunales de Revisión
Tribunal titular
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA
Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA
Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU
Tribunal suplente
Cargo Departamento Profesor
Presidente DIREC.Y ECONOMIA DE LA EMPRESA NIETO ANTOLIN , MARIANO
Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO
Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencies
Type A Code Competences Specific
  A17240
  A17241
  A17242
  A17243
  A17244
  A17246
  A17249
  A17250
Type B Code Competences Transversal
  B5310
  B5311
  B5312
  B5313
  B5314
  B5315
  B5316
  B5317
  B5320
  B5321
  B5322
  B5323
  B5324
  B5325
  B5328
  B5330
  B5331
  B5333
  B5334
Type C Code Competences Nuclear
  C1
  C2
  C3

Learning aims
Competences
Understand and be able to assess innovation and other managerial challenges whithin a globalised and dynamic environment A17240
A17242
A17244
A17246
 B5310
B5312
B5313
B5320
B5328
 C1
Solve managerial and practical problems by applying academic knowledge and adequate methodologies A17241
A17250
 B5310
B5311
B5312
B5313
B5314
B5321
B5322
 C1
Have adquired or develop personal and interpersonal skills A17240
A17241
A17242
A17243
A17244
A17249
A17250
 B5314
B5315
B5317
B5320
B5321
B5323
B5324
B5325
B5328
B5330
B5331
B5333
 C1
C3
Be able to assess and deal with the global internet economy and technological change, understand the arising challenges for society and take them into account for managerial decisions A17240
A17241
 B5310
B5311
B5312
B5316
B5322
B5328
B5334
 C1
C2

Contents
Topic Sub-topic
INNOVATION - SOURCES OF INNOVATION: CREATIVITY

- SOURCES OF INNOVATION: COOPERATION WITH USERS, SUPPLIERS, COMPETITORS, ETC.

- COLLABORATION STRATEGIES

- TYPES AND PATTERNS OF INNOVATION

- ORGANIZATION FOR INNOVATION AND MANAGING NEW PRODUCT DEVELOPMENT
ENTREPRENEURSHIP - BUILDING BUSINESS MODEL

- KNOWLEDGE MANAGEMENT FOR ENTREPRENEURS

- DESIGN THINKING

- MARKETING INNOVATION FOR ENTREPRENEURS

- SOCIAL MEDIA FOR ENTREPRENEURS

Planning
Methodologies  ::  Tests
  Class hours Hours outside the classroom Total hours
Case study 6 12 18
 
Debates 6 0 6
Field work/trips 4 1 5
Assignments 8 16 24
Personal tuition 0 2 2
Seminars 2 0 2
PBL (Problem Based Learning) 2 10 12
Simulation 2 2 4
Presentations / expositions 4 8 12
 
Lecture 20 20 40
 
 
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies
Methodologies   ::  
  Description
Case study Students must work on case studies provided by the lecturers regarding each theme. It will be considered the quality, accuracy, justification of ideas and originality of each work. These activities will be developed in groups (the number of participants will depend on the total number of students)
Debates Individual argumentation and advocacy of ideas addressing the different topics under study.
Field work/trips Outodoor training.
Assignments Different kind of activities (innovation methodologies, team projects, reflection paper, etc.)
Personal tuition Virtual tutoring through e-mail. The lecturers will solve the doubts of the students regarding the different subjects. They are individual and the timetable will be fixed by the lecturers.
Seminars Seminars led by experts on different topics
PBL (Problem Based Learning) Students must solve different types of exercises according with the theoretical contents of the subject
Simulation In some sessions students will participate in role play and simulation activities
Presentations / expositions Related to some activities, students should make individual or group presentations according to the professor's instructions
Lecture The theoretical content will be presented and developed in the classroom by the lecturers through magistral lectures, promoting the active participation of students. In order to follow these sessions, the slides of each presentation will be provided to the students. They also can use the recommended bibliographical references given in this guide. The order of the themes could vary according to the lecturers schedule.

Personalized attention
 
Personal tuition
Description
Virtual tutoring through e-mail. The lecturers will solve the doubts of the students regarding the different subjects. They are individual and the timetable will be fixed by the lecturers.

Assessment
  Description Qualification
Others Individual presentation (25%)
Indiviual paper (15%)
Group presentation (30%)
Group Report (30%)
Bonus Point (10%)		 25%
15%
30%
30%
10%
 
Other comments and second call
<table width="627" class="MsoNormalTable" border="1" cellspacing="1" cellpadding="0"><tbody><tr><td width="215"><p align="center" class="MsoNormal"><strong>MARK</strong></p></td></tr><tr><td width="145"><p class="MsoNormal">Practical content </p></td><td width="263"><p class="MsoNormal">Activities, discussions, case studies,  team project, outdoor training and reflection paper</p></td><td width="215"><p align="center" class="MsoNormal">60%</p></td></tr><tr><td width="145"><p class="MsoNormal">Theoretical content </p></td><td width="263"><p class="MsoNormal">Tests regarding the main concepts and innovation methodologies explained during lectures, debates.</p></td><td width="215"><p align="center" class="MsoNormal">30%</p></td></tr><tr><td width="145"><p class="MsoNormal">Attendance and participation </p></td><td width="263"><p class="MsoNormal">The lecturer will take notes in regard to students’ attendance and participation during the classes</p></td><td width="215"><p align="center" class="MsoNormal">10% </p></td></tr></tbody></table>

Sources of information
Access to Recommended Bibliography in the Catalog ULE

Basic , , ,
ALEXANDER OSTERWALDER, YVES PIGNEUR, Business Model Generation, Wiley, 2010 (1st edition)
Harvard Business School, Harvard Business School Cases, ,
Tidd, J. and Bessant, J. , Managing Innovation: Integrating Technological, Market and Organizational Change, Wiley, 2009 (4th edition)
Schilling, MA , Strategic Management of Technological Innovation, McGraw Hill, 2008 (2nd edition)

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