Educational guide
IDENTIFYING DATA							2020_21
Subject	INNOVATION AND ENTREPRENEURSHIP					Code	01728319
Study programme	1728 - M.EUROPEO UNIVERSITARIO EN DIR. DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	5	Compulsory	Second	Second
Language	Ingles
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	SÁNCHEZ GONZÁLEZ , GLORIA				E-mail	gsang@unileon.es mcrodsa@unileon.es ergoc@unileon.es
Lecturers	RODRÍGUEZ SANTOS , MARÍA CARMEN SÁNCHEZ GONZÁLEZ , GLORIA GONZALEZ CASTANON , ERNESTO
Web	http://
General description
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA NIETO ANTOLIN , MARIANO Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencies

Type A	Code	Competences Specific
	A17240
	A17241
	A17242
	A17243
	A17244
	A17246
	A17249
	A17250
Type B	Code	Competences Transversal
	B5310
	B5311
	B5312
	B5313
	B5314
	B5315
	B5316
	B5317
	B5320
	B5321
	B5322
	B5323
	B5324
	B5325
	B5328
	B5330
	B5331
	B5333
	B5334
Type C	Code	Competences Nuclear
	C1
	C2
	C3

Learning aims

	Competences
Understand and be able to assess innovation and other managerial challenges whithin a globalised and dynamic environment	A17240 A17242 A17244 A17246	B5310 B5312 B5313 B5320 B5328	C1
Solve managerial and practical problems by applying academic knowledge and adequate methodologies	A17241 A17250	B5310 B5311 B5312 B5313 B5314 B5321 B5322	C1
Have adquired or develop personal and interpersonal skills	A17240 A17241 A17242 A17243 A17244 A17249 A17250	B5314 B5315 B5317 B5320 B5321 B5323 B5324 B5325 B5328 B5330 B5331 B5333	C1 C3
Be able to assess and deal with the global internet economy and technological change, understand the arising challenges for society and take them into account for managerial decisions	A17240 A17241	B5310 B5311 B5312 B5316 B5322 B5328 B5334	C1 C2

Contents

Topic	Sub-topic
INNOVATION	- SOURCES OF INNOVATION: CREATIVITY - SOURCES OF INNOVATION: COOPERATION WITH USERS, SUPPLIERS, COMPETITORS, ETC. - COLLABORATION STRATEGIES - TYPES AND PATTERNS OF INNOVATION - ORGANIZATION FOR INNOVATION AND MANAGING NEW PRODUCT DEVELOPMENT
ENTREPRENEURSHIP	- BUILDING BUSINESS MODEL - KNOWLEDGE MANAGEMENT FOR ENTREPRENEURS - DESIGN THINKING - MARKETING INNOVATION FOR ENTREPRENEURS - SOCIAL MEDIA FOR ENTREPRENEURS

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Case study	10	14	24
Debates	12	0	12
Field work/trips	6	2	8
Other methodologies	2	10	12
Presentations / expositions	8	16	24
Lecture	25	20	45
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Case study	Students must work on case studies provided by the lecturers regarding each theme. It will be considered the quality, accuracy, justification of ideas and originality of each work. These activities will be developed in groups (the number of participants will depend on the total number of students)
Debates	Individual argumentation and advocacy of ideas addressing the different topics under study.
Field work/trips
Other methodologies
Presentations / expositions
Lecture	The theoretical content will be presented and developed in the classroom by the lecturers through magistral lectures, promoting the active participation of students. In order to follow these sessions, the slides of each presentation will be provided to the students. They also can use the recommended bibliographical references given in this guide. The order of the themes could vary according to the lecturers schedule.

Personalized attention

Description Virtual tutoring through e-mail. The lecturers will solve the doubts of the students regarding the different topics.

Assessment

	Description	Qualification
Others	Individual exam Group work	40% 60%
Other comments and second call

ADDENDUM

Contingency plan due to COVID-19 emergency conditions that prevents from presence based teaching

COVID-19 Teaching Guide Addendum Access Link

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic	Osterwalder, A. and Pigneur, Y. , Business Model Generation, Wiley, 2011 Pisano, G.P., Creative Construction: The DNA of Sustained Innovation, PublicAffairs, 2019 Harvard Business School, Harvard Business School Cases, , Rehn, A., Innovation for the Fatigued: How to Build a Culture of Deep Creativity, KoganPage, 2019 Tidd, J. and Bessant, J. , Managing Innovation: Integrating Technological, Market and Organizational Change, Wiley, 2018 Chesbrough, H., Open Innovation Results: Going beyond the hype and Getting Down to Business, Oxford University Press, 2019 Portales, L., Social Innovation and Social Entrepreneurship, Springer Books, 2019 Schilling, M.A ., Strategic Management of Technological Innovation, McGraw Hill, 2017
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