Educational guide
IDENTIFYING DATA							2022_23
Subject	INNOVATION AND ENTREPRENEURSHIP					Code	01728319
Study programme	1728 - M.EUROPEO UNIVERSITARIO EN DIR. DE EMPRESAS
Descriptors	Credit.	Type	Year	Period
	5	Compulsory	Second	Second
Language	Ingles
Prerequisites
Department	DIREC.Y ECONOMIA DE LA EMPRESA
Coordinador	SÁNCHEZ GONZÁLEZ , GLORIA				E-mail	gsang@unileon.es mcrodsa@unileon.es ergoc@unileon.es
Lecturers	RODRÍGUEZ SANTOS , MARÍA CARMEN SÁNCHEZ GONZÁLEZ , GLORIA GONZALEZ CASTANON , ERNESTO
Web	http://www.embs.eu
General description	The purpose of this course is to expose students to the dynamics that innovation generates in companies in order to train them in the design of strategies that promote the development of creative solutions to real problems, as well as the identification of market opportunities that can give rise to new businesses
Tribunales de Revisión	Tribunal titular Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA HERRERA , DANNY LILIANA Secretario DIREC.Y ECONOMIA DE LA EMPRESA CABEZA GARCIA , LAURA Vocal DIREC.Y ECONOMIA DE LA EMPRESA SULE ALONSO , MARIA ARANZAZU Tribunal suplente Cargo Departamento Profesor Presidente DIREC.Y ECONOMIA DE LA EMPRESA NIETO ANTOLIN , MARIANO Secretario DIREC.Y ECONOMIA DE LA EMPRESA FERNANDEZ GAGO , ROBERTO Vocal DIREC.Y ECONOMIA DE LA EMPRESA GONZALEZ FERNANDEZ , ANA MARIA

Competencies

Type A	Code	Competences Specific
	A17238
	A17240
	A17241
	A17242
	A17246
	A17248
	A17250
Type B	Code	Competences Transversal
	B3989
	B3990
	B3992
	B3994
	B3995
	B3996
	B3997
	B4000
	B4002
	B4007
	B4008
	B4009
	B4011
	B4013
	B4015
	B4016
	B4017
	B4021
	B4025
	B4026
	B4027
	B5311
	B5312
	B5313
	B5314
	B5317
	B5318
	B5320
	B5321
	B5323
	B5324
	B5325
	B5326
	B5330
Type C	Code	Competences Nuclear
	C1
	C2
	C4
	C5

Learning aims

	Competences
Understand and be able to assess innovation and other managerial challenges whithin a globalised and dynamic environment	A17238	B3990 B3994 B3995 B4017 B5318 B5326	C2 C4 C5
	A17238 A17240 A17241 A17248 A17250	B3989 B3992 B3995 B3996 B3997 B4000 B4002 B4008 B4009 B4011 B4015 B4021 B4025 B4026 B4027 B5311 B5312 B5313 B5314 B5317 B5320 B5321 B5323 B5324 B5325 B5330	C1 C2
	A17240 A17241 A17242 A17250	B3990 B3992 B3996 B4000 B4002 B4007 B4011 B4013 B4015 B4021 B5312 B5313 B5320	C1 C2 C5
	A17238 A17240 A17246	B3995 B4000 B4007 B4011 B4015 B5313 B5320	C2
	A17240 A17250	B3995 B4000 B4007 B4008 B4009 B4011 B4015 B4016 B5311 B5313 B5320

Contents

Topic	Sub-topic
INNOVATION	- SOURCES OF INNOVATION: CREATIVITY - SOURCES OF INNOVATION: COOPERATION WITH USERS, SUPPLIERS, COMPETITORS, ETC. - COLLABORATION STRATEGIES - TYPES AND PATTERNS OF INNOVATION - ORGANIZATION FOR INNOVATION AND MANAGING NEW PRODUCT DEVELOPMENT
ENTREPRENEURSHIP	- BUILDING BUSINESS MODEL - KNOWLEDGE MANAGEMENT FOR ENTREPRENEURS - DESIGN THINKING - MARKETING INNOVATION FOR ENTREPRENEURS - SOCIAL MEDIA FOR ENTREPRENEURS

Planning

Methodologies  ::  Tests
	Class hours	Hours outside the classroom	Total hours
Case study	10	14	24
Debates	12	0	12
Field work/trips	6	2	8
Other methodologies	2	10	12
Presentations / expositions	8	16	24
Lecture	25	20	45
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students.

Methodologies

Methodologies   ::  

	Description
Case study	Students must work on case studies provided by the lecturers regarding each theme. It will be considered the quality, accuracy, justification of ideas and originality of each work. These activities will be developed in groups (the number of participants will depend on the total number of students)
Debates	Individual argumentation and advocacy of ideas addressing the different topics under study.
Field work/trips
Other methodologies
Presentations / expositions
Lecture	The theoretical content will be presented and developed in the classroom by the lecturers through magistral lectures, promoting the active participation of students. In order to follow these sessions, the slides of each presentation will be provided to the students. They also can use the recommended bibliographical references given in this guide. The order of the themes could vary according to the lecturers schedule.

Personalized attention

Description Virtual tutoring through e-mail. The lecturers will solve the doubts of the students regarding the different topics.

Assessment

	Description	Qualification
Others	Individual exam Group work	40% 60%
Other comments and second call

Sources of information

Access to Recommended Bibliography in the Catalog ULE

Basic
Complementary

Recommendations