Educational guide | ||||||||||||||||||||||||||||||||||||||||
IDENTIFYING DATA | 2023_24 | |||||||||||||||||||||||||||||||||||||||
Subject | MARKETING AND INTERNATIONAL COMMERCE | Code | 01737114 | |||||||||||||||||||||||||||||||||||||
Study programme |
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Descriptors | Credit. | Type | Year | Period | ||||||||||||||||||||||||||||||||||||
3 | Compulsory | First | First |
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Language |
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Prerequisites | ||||||||||||||||||||||||||||||||||||||||
Department | DIREC.Y ECONOMIA DE LA EMPRESA |
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Coordinador |
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jlvazb@unileon.es rniks@unileon.es |
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Lecturers |
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Web | http:// | |||||||||||||||||||||||||||||||||||||||
General description | ||||||||||||||||||||||||||||||||||||||||
Tribunales de Revisión |
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Topic | Sub-topic |
Block I. MARKETING | Lesson 1. Overview of marketing, the market, and competition Lesson 2. Market research, segmentation, and positioning Lesson 3. Product, distribution, price, and communication policies for pharmaceutical products Lesson 4. The marketing plan |
Block II. INTERNATIONAL TRADE | Lesson 5. Nomenclatures and databases for international trade Lesson 6. Barriers to international trade Lesson 7. International expansion of the company: types of exportation Lesson 8. Methods for selecting foreign markets Lesson 9. Commercial regimes and customs destinations |
Methodologies :: Tests | |||||||||
Class hours | Hours outside the classroom | Total hours | |||||||
Problem solving, classroom exercises | 6 | 6 | 12 | ||||||
Assignments | 0 | 10 | 10 | ||||||
Lecture | 24 | 24 | 48 | ||||||
Objective multiple-choice tests | 2 | 3 | 5 | ||||||
(*)The information in the planning table is for guidance only and does not take into account the heterogeneity of the students. |
Description | |
Problem solving, classroom exercises | |
Assignments | |
Lecture |
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Description | Qualification | ||
Problem solving, classroom exercises | Pruebas realizadas, individuales o en grupo (10%) | ||
Assignments | Valoración del trabajo personal y final de grupo (40%) | ||
Objective multiple-choice tests | Prueba objetiva con preguntas de selección (50%) | ||
Other comments and second call | |||
All assessment and grading systems may be subject to exceptional circumstances. To pass the course, it will be necessary to achieve a minimum grade in the different aspects evaluated, following the instructions given in class regarding this matter. The above applies also to extraordinary examination periods (including December). In this case, students who have not passed the practical sections and/or assignments during the continuous assessment period must contact the teachers so that they provide them with the necessary instructions for completion, with sufficient advance notice and prior to the written test on the date established in the official calendar of the degree program. During the written exams, handling of any materials will not be permitted except those expressly and exceptionally authorized by the teacher or teachers in charge. As a general rule, the possession and use of mobile and/or electronic devices during the assessment tests are strictly prohibited. Simply possessing such devices as well as notes, books, folders, or various unauthorized materials during assessment tests will result in immediate removal from the exam, expulsion from it, and a failing grade, with the incident reported to the Academic Authority of the Center for the actions outlined in the "Guidelines for Action in Cases of Plagiarism, Copying, or Fraud in Exams or Assessment Tests," approved by the Permanent Commission of the Governing Council on January 29, 2015. |
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Complementary | |
Other comments | |
There are no prerequisite knowledge requirements to attend the theoretical content exposition of the subject. However, it is recommended, in any case and as a general rule, to use logic and reasoning, along with an open mindset, combined with analytical and critical thinking skills for assimilation and interpretation. Regarding practical content, it is recommended to have attended the prior exposition of the corresponding theoretical content, with a correct assimilation and interpretation of the same. Again, the use of logic and reasoning, along with an open mindset, is recommended, combined in this case with analytical and critical thinking skills for the correct and flexible application of the different learned contents. |